5 Nigeria Musicians that Became Popular without a Record Label


 

Today we see a lot of musicians across the globe achieving celebrity status and getting their music heard without actually been signed by other people to their record label. While some people might find it difficult to do some Nigerians have actually done it in the past. So if you are out there as an independent artist you can draw inspiration from.

These people either did without a record label or started a label and signed themselves.

 

Niniola: I really want to start from the most recent on this list which is Niniola who was able to gain recognition without being signed to a label. Nini who is Teni’s elder sister used the strategy which most independent artist do which is to get a sponsor then start a mini label themselves so as to give their brand some sort of official look. Instead of getting a label she had a very good management team.

Waje: During her well publicised breakdown last year Waje revealed that she has never been signed to a record label and all her progress has been self funded. Waje is one artist I believe that with a record label push and adequate funds would have been a Yemi Alade before a Yemi Alade existed.

Banky W: The Empire mates entertainment boss could not get a record label after reaching out thousands of labels so what did he do? He started his own alongside his best friends Segun and Tunde Demuren in which they were able to take the Banky W brand to great heights. Their later built a label which gave us one of Africa’s biggest exports; Wizkid.

Timaya: He did not have a record label but he had an Aba and Alaba godfather in the era where physical distribution was key. This is what propelled Timaya to fame. He was never signed to any record label but he was able to build strong ties with the distribution heads at the time.

Psquare: The Okoye twins became the biggest duo out of Africa without a record label; yes I said that because many people will say what of the Timbuk2 guys that signed Psquare. That was not a record deal; they were the intermediaries that got Benson and Hedges to put money down for the twins.

Worthy mentions: Davido, 9ice and Ric Hassani

 


Orim PromiseVerified

Posted Jul 20th, 2020

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